Much of my work has involved selling what can't be sampled, like fragrance, flavor, and feeling. That's when creative has to do the heavy lifting, when it's at its best, and when it's the most exciting to make.

My focus has grown over time, from making great work, to also creating the conditions where great work happens. As a VP-level creative director, I design brand systems, build multidisciplinary teams, direct how strategy becomes execution, and translate ideas into communication that works.

I believe that now more than ever clarity and taste matter, and the way we win is by treating each other like human beings.

Cheers,

Russ