Most of my career has been spent on a problem that sounds simple and isn't: building brands people actually love, then making sure that feeling holds up everywhere the brand lives.

My experience spans Bath & Body Works, Brown-Forman, Kraft, Hershey, Maui Jim, and Nationwide, among others. Across categories and channels, the work looks different, but the question underneath it is the same: does this make people feel something, give them something to believe in and act on, and will it hold together at scale?

Over time my focus expanded from making great work to creating the conditions where great work happens. I've led multidisciplinary teams, built creative systems, and translated brand ideas into communication that works—often for products that can't be sampled: fragrance, flavor, feeling, identity.

Clarity matters. Taste matters. The work only holds if the people building it do.

Cheers,

Russ