STōK’s 30mg caffeine shot was a deceptively simple idea — a free jolt of energy bundled with every coffee purchase at convenience stores. The product had immediate cultural momentum, generating buzz and organic conversation within days of launch.

We channeled that energy into a launch campaign designed to feel as punchy and unapologetic as the product itself. The result captured the velocity of the moment and helped position STōK as bold, disruptive, and built for people who don’t move slowly.