My experience spans a wide range of brands, from Bath & Body Works and Brown-Forman to Kraft, Hershey, Best Buy, Maui Jim, Champion, and Nationwide. Across categories and audiences, my work has lived in every form of communication, though my foundation is deeply rooted in digital. I came up in the era where interactive storytelling felt limitless, and that instinct to explore new mediums has never left me.

Over time, my focus expanded from making great work to building the conditions where great work happens. I’ve led large, multidisciplinary teams, scaled creative systems across channels, translated abstract ideas into tangible narratives, and helped brands sell what can’t be sampled — from fragrance and flavor to feeling and identity.

The work has earned One Show Pencils, National ADDYs, Clio, Webby and Shorty awards. What I’m most proud of, however, is solving problems, big and small, while fostering teams that are inclusive, honest, collaborative, and unapologetically human. I believe clarity beats confusion, taste matters, and great ideas are only great if the people building them feel respected along the way.

Cheers,
Russ