SciFinder is the most comprehensive database for chemical references, substances, and reactions available — the place researchers turn when Google falls short and traditional methods become inefficient. It’s also free to students through their universities, a fact many either didn’t know or misunderstood.

Our task was simple: close that awareness gap. We developed a series of posters and collateral materials for university libraries, student buildings, and common spaces designed to reposition SciFinder as an indispensable academic tool.