Yes, it won a Pencil. (You may notice that detail.)

Behind the award was a genuinely inventive talent-sourcing and engagement model, one that rethought how audiences participated rather than simply observed. It was ambitious, culturally tuned, and unapologetically of its era.

I do miss the heyday of Flash. This project may have been one of its last great flourishes. It was a moment when interactive storytelling felt limitless and experimentation was the point.