Champion is an iconic American brand with a rich heritage — but when we partnered with them, momentum had stalled. Sales were flat, distribution was shrinking, and the brand lacked modern relevance.

We helped reignite it. A revitalized visual identity and tone, the launch of their first website and social presence, and a nationally recognized video contest that reconnected the brand with a new generation of performance enthusiasts. The work helped reframe Champion not as a legacy label, but as a brand with renewed attitude and cultural energy. It earned a National Silver Addy in the process.