The strength of this work began with a simple, focused idea: a :30 hero spot and a series of social shorts designed to drive ticket sales for the Arnold Palmer Invitational.

Working with an 85-year-old golfing legend means respecting both time and clarity — there’s no room for advertising fluff. We had three hours. That was the window. We filmed in his backyard, kept the concept tight, and captured something authentic and direct. The result was a campaign that felt as straightforward and grounded as the man himself.

(And yes, the blooper reel was legendary.)